Updated: Oct 2, 2019
Jolie Luxe is my baby.
I didn't really create my brand until I got out of the Army in 2014.
But before I tell my story on why and how Jolie Luxe came about, let me introduce myself.
I am Ameerah aka Jolie Luxe, owner and founder of Jolie Luxe LLC.
I am a Jersey girl, born and raised, representing the 973.
I am a hair stylist and makeup artist:
I'm a beauty, hair, fashion, fitness and lifestyle blogger/influencer. I'm also a web, logo, and jewelry, a model (when I'm in the mood lol), a mommy of 3 and an ARMY vet.
Now that my life is out of the way, let me tell y'all how I came up with Jolie Luxe.
I've been doing hair since I was about 15 or 16 (10+ years).
I became a mom at 18 so, I decided to use hair as my hustle to take care of home. Time went by and within that span of time, I became part of a duet called Jolie (hence the name), left that duet and joined the ARMY. Served for 1.5 years before getting injured in Afghanistan and sent home to find out I was deployed pregnant.
During my time in the ARMY I met a woman who became a close friend. She's the one that got me into makeup. Big Up's to Cherrelle. I remember my first Sephora trip with her like it was yesterday. I walked in and INSTANTLY fell in love with EVERYTHING from the decor to the aisles and aisles of cosmetics and skincare products.
So once I got out in 2014, that's when I finally decided to take my talent serious and turn into a brand.
JOLIE LUXE LLC is all things ME!!
I do everything from hair and makeup to web, logo, and jewelry design, to blogging being a part time (big emphasis on part time lol) model, and currently growing as an influencer.
I will say things can get hectic being a single mom of three children (8 and under) but I somehow maintain. I'll just thank God for that because lord knows I get tired.
Y'all, I've LITERALLY turned my hobbies into a career, talk about actually doing what you love everyday. I am a jack of all trades.
I hope you all continue to grow with me and my brand. And thank you for all of the continued support on all platforms and with any project that I have worked on. I can't wait for you all to see what I've been working on.
Ameerah aka Jolie Luxe